The alarm clock
re-imagined
A new way to start your day that ensures you always get up on time.
Sign up below for first access to launch updates.
A new way to start your day that ensures you always get up on time.
Sign up below for first access to launch updates.
Get up on time & phone-free
Get up on time & phone-free
40% of UK adults struggle to get up on time. For many, the smartphone is the primary obstacle.
Waking up late disrupts your morning, skipping plans or rushing routines, it's never a great start.
The MINT Clock helps you begin your day as intended, not by willpower, but by design.
40% of UK adults struggle to get up on time. For many, the smartphone is the primary obstacle.
Waking up late disrupts your morning, skipping plans or rushing routines, it's never a great start.
The MINT Clock helps you begin your day as intended, not by willpower, but by design.
Designed to help you act on intentions
Behaviour-led design
To deactivate the alarm, the clock needs to be placed on the control base outside of the bedroom.
No snooze, no switching it off from under the covers.
Physical movement is one of the most reliable ways to cut through the cognitive fog that causes a return to sleep.
We’re using the body to pull the brain into wakefulness.
To deactivate the alarm, the clock needs to be placed on the control base outside of the bedroom.
No snooze, no switching it off from under the covers.
Physical movement is one of the most reliable ways to cut through the cognitive fog that causes a return to sleep.
We’re using the body to pull the brain into wakefulness.
Repeated actions become habits
Repeated actions become habits
The MINT Clock becomes a new routine, one that restores control over consistency. A routine repeated builds a habit.
This is best illustrated using a re-work of the Habit Loop, as introduced by Charles Duhigg in his book, The Power of Habit.
The MINT Clock becomes a new routine, one that restores control over consistency.
A routine repeated builds a habit.
This is best illustrated using a re-work of the Habit Loop, as introduced by Charles Duhigg in his book, The Power of Habit.
Binding intention to enviroment
Binding intention to enviroment
The MINT Clock bridges the gap between "Night You" and "Morning You", where the act of setting and re-setting using the control base creates a physical ritual.
FAQ:
Why the name MINT?
Is MINT a clock company?
How is this different from a phone app or "smart clock"?
When can I buy one?
Why the name MINT?
Is MINT a clock company?
How is this different from a phone app or "smart clock"?
When can I buy one?
Why the name MINT?
Is MINT a clock company?
How is this different from a phone app or "smart clock"?
When can I buy one?
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Stay updated:
Sign up below for first access to launch updates.
Stay updated:
Sign up below for first access to launch updates.